• Promote body diversity, normalize different body types and expand their representations.

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• Challenge social assumptions and the homogenization of social media culture.

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• Empower people to embrace their differences in both physical conditions and their roles in the society and families.

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• Raise awareness among cultural leaders, media and creatives about the need to diversify representations of different bodies.  

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• Cultivate a culture that celebrates differences and defines self image not by idealized bodies, professions or social status, but personal need and experiences. 

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• Transform the visual landscape through creative means and digital channels.