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  • Promote body diversity, normalize different body types and expand their representations.

  • Challenge social assumptions and the homogenization of social media culture.

  • Empower people to embrace their differences in both physical conditions and their roles in the society and families.

  • Raise awareness among cultural leaders, media and creatives about the need to diversify representations of different bodies.  

  • Cultivate a culture that celebrates differences and defines self image not by idealized bodies, professions or social status, but personal need and experiences. 

  • Transform the visual landscape through creative means and digital channels.

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