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pherfectmission
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Promote body diversity, normalize different body types and expand their representations.
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Challenge social assumptions and the homogenization of social media culture.
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Empower people to embrace their differences in both physical conditions and their roles in the society and families.
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Raise awareness among cultural leaders, media and creatives about the need to diversify representations of different bodies.
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Cultivate a culture that celebrates differences and defines self image not by idealized bodies, professions or social status, but personal need and experiences.
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Transform the visual landscape through creative means and digital channels.
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